Women influenced more by other women, not men, regarding healthy eating

Studies at the Australian National University in Canberra reveal that women are much more likely to be influenced by other women regarding eating messages. The research by doctorate student Tegan Cruwys at the ANU department of psychology revealed that women listen to other women about healthy eating or dieting rather than men – both positive and negative messages.

Healthy and unhealthy messages about eating delivered to women by men had little effect on women, said the researcher. This is regardless of whether the male is a doctor, partner, husband, brother or friend. Additionally, Cruwys found that when a healthy eating message is delivered by someone women identify with, it was likely to change their eating behaviour – positively or negatively. This highlights the importance of carefully targeted health messages about eating and dieting.

(www.anu.edu.au/reporter)

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