Helena Rubinstein: the woman who invented beauty (2010, this edition 2012) is the biography of the wealthy business-woman. Helena Rubinstein (1872-1965) was born in Krakow, Poland. After emigrating to Australia in 1896, she turned being born poor, foreign, and Jewish into business strengths. She opened her first beauty institute in Melbourne in 1902, started a marketing campaign in 1904, and created visionary beauty treatments, with an emphasis on cosmetics, moisturising, sun protection, massage, hydrotherapy, hygiene, nutrition, physical exercise, and cosmetic surgery. She was known to be one of the richest women in the world, self-made, with only a handful of peers in the beauty industry: Coco Chanel, Elizabeth Arden, and Estee Lauder. This biography takes readers through different eras, countries, wars, fashions, and moral standards, from the belle epoque in Europe, 1910s London, the artistic and literary Montparnasse area of Paris, and pre-war New York