Canberra citizens positive about their city

Canberra Times (October 30, 2012) announced an overwhelming positive response to the Australian Capital Tourism campaign in its first weekend. Organizers deemed the “social media frenzy” to be successful – and “beyond their expectations.”

Some data is still being analysed, but initial results were promising. Australian Capital Tourism director, Ian Hill, said that the first weekend of the campaign (the Human Brochure campaign) had 4,300 tweets, 2,700 Instagram images, and 1,100 Facebook comments.

On Twitter, #humanbrochure trended in Australia’s top five most-tweeted subjects, indicating widespread interest. Similar campaigns would expect to have an 80% positive attitude toward a product or service, and the initial statistics for the weekend show higher figures. Ian Hill said that, so far, 92% of posts were extremely positive with participants recommending Canberra as a holiday destination to their online followers.

It’s not sure, at this early stage, whether the positive sentiment is seasonal – now that Canberrans are experiencing spring weather. The second phase of the Human Brochure campaign will be held in February 2013.

At the same time, commencing on October 24, Canberra citizens have had the opportunity to publicly list what they like about their city. This is an on-going campaign as part of the Centenary of Canberra celebrations - culminating in March 2013 - which aims to produce a list of the top 100 reasons why residents of Canberra like their home city. Canberra residents will be able to nominate what they most like about their city by visiting the website www.likecanberra.com.au, Facebook page www.facebook.com/CentenaryofCanberra or Twitter #likecanberra.

(http://www.canberratimes.com.au/travel/humans-tweet-up-media-frenzy-20121029-28fzl.html )

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