Graduates
who understand the local context are more sought after by employers. That’s the
claim of research undertaken by The African Report (July 2013, No 52) on MBA
graduates (master’s in business administration) in West Africa. However, the
problem—particularly in Africa—is that only a small number of higher education
institutions offering MBAs are accredited to international quality standards.
Business
institutions across Africa (and around the world) are trying to place
themselves competitively in the market. And students, in an increasingly
competitive employment market, are seeking quality degrees—degrees which give
them the edge over thousands of other job candidates. These days, companies are not merely seeking
people with degrees; they want people with skills—and those skills need to
match the local context. Another asset for companies, especially consultancy
firms, is a workforce (and MBA graduates) that understands small and
medium-sized enterprises.
The
issue of local degrees is two-fold in Africa—companies want graduates with a
knowledge of the local context, but local business institutions are not
offering quality degrees. Even company directors would send their children
overseas to gain a quality education.
The
African Report survey found that of the 75 West African higher education institutions
advertising MBAs or equivalent business degrees, information on their courses
was not easy to acquire—they didn’t list details on their websites and they
didn’t answer the telephone when the researchers sought information. Only 2 of
the 75 business institutions in West Africa have international accreditation: the
China Europe International Business School (through EQUIS and the Association
to Advance Collegiate Schools of Business), and the Lagos Business School at
the Pan-Atlantic University (linked to IESE Business School at Spain’s
University of Navarra).
Furthermore,
only 13 business institutions across the whole of Africa are accredited
internationally (according to research in 2013 by the African Management
Initiative, a project supported by the Association of African Business
Schools). Three of the 13 accredited institutions have ties with European
institutions, leaving 10 African institutions with accreditation in their own
right.
The
question is: how can African students expect to gain local context with a
degree from a local business school that provides quality education? The answer
is with great difficulty, or next to no chance. It is time for African higher
education institutions to step-up and offer quality education. Gaining accreditation
is a time-consuming, painstakingly difficult process (I know because I have
worked in Australian institutions that have gone through the same process), but
reputation is the reward--and quality courses--and quality graduates.
However,
higher education institutions throughout the world are grappling with quality
education and how to attract both local and international students. Preparing
graduates for work requires a constant process of change—technologically,
philosophically, and practically, with the appropriate human and material
resources. Many institutions are increasingly using practical components in
their degrees, whereby students spend time in the field—locally or
internationally. Institutions in Europe and America are taking an interest in
Africa, and offering students the opportunity to undertake practical components
of their degree in Africa. This provides both an international degree and a
local context. But the cost of this education is high and prohibitive for most
learners.
Another
option to gaining quality education is through technological advances. But
historically these have not provided the great leap forward they predicted.
Television was the first technological medium that was intended to provide
education to the masses, but this had little effect. Britain’s television-based
Open University, now 44 years old, experimented in global education, although
this did not reach many developing countries because television was not
available in most households. The rise of computers led to the prediction that
education could now reach everyone. But, to date, this has yet materialized,
because, again, developing countries are often technologically-poor. Computers,
for many, have only provided research options through surfing the web, and not
the far-reaching option for universal higher education.
The
new offering is e-learning and online personalized adaptive computer programs.
The difference is that the current emerging technology may enable the medium of
learning to reach more people—through high-speed mobile networks, tablet
devices, and cheaper data downloads. Still, the uptake is slow, and
institutions and lecturers may be skeptical. Moreover, the uptake is likely to
occur predominantly in developed countries. Although online education may solve
some inequalities in the short term, there are still doubts about the uptake
for developing countries. Youth in Africa, in low-income countries, and in
countries with high unemployment rates, may fall further behind—not only in
entering and graduating from quality universities, but also in gaining relevant
skills that companies want, and in gaining full-time employment.
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