JANUARY 2022
As 2022 begins, I'd like to wish everyone a year of health, fulfillment, friendship, love, peace, and happiness, personally and professionally. INSIGHTS FROM MY AID DEVELOPMENT CONSULTANCIES LEARNING FROM SOCIAL MEDIA CAMPAIGNS Learn from social media. Many development programs that I evaluated this year made use of social media platforms to communicate, advocate, and raise awareness. However, the use of social media was poorly analyzed and disaggregated into information to determine its success, to provide targeted support for users, and to identify factors for program improvement. The definition of success should be more clearly specified than the number of people who use the plaftform. For example, who uses it, why, what did people want to know, what did they want to communicate, and what were their concerns? How did you address these issues - what did you do with the information to make the program more successful or to address the users' concerns? Multi-layered disaggregation of the data helps in the future to target specific people, sectors, locations, concerns, etc. for further support and to improve the program. JANUARY 2019 FLASHBACK BEIRUT, LEBANON
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