Skip to main content

The rooster returns to the French Olympic team

 



 

The French sportswear brand, Le Coq Sportif, will outfit the French 2022 Olympic team in Beijing and in the Paris 2024 Olympics. 

 

For the first time in 50 years, the French Olympic team will wear Le Coq Sportif uniforms with the Gallic rooster (cockerel) logo. Emile Camuset established the textile company in Romilly-sur-Seine in 1882, and his grandson Roland Camuset created the sportwear brand Le Coq Sportif in 1948. His wife, 83-year-old Josette Camuset is currently director. 

 

In the company’s heyday, it produced the first Tour de France cycling yellow jersey worn by the race leader in 1951. Tennis greats Arthur Ashe wore the brand in 1975 when he won the Wimbledon singles championship, and Yannick Noah wore the brand when he won at Roland Garros in Paris in 1983. Diego Maradona wore the Gallic rooster when his team won the 1986 World Cup in Argentina, when the brand was a subsidiary of Adidas.

 

In 1987, after the death of Adidas chair Horst Dassler, Le Coq Sportif had a series of owners and its business strength declined. Its Romilly-sur-Seine factory closed in 2000. Marc-Henri Beausire, a Franco-Swiss businessman and his company Airesis, bought Le Coq Sportif in 2005. After several years without progress, Beausire decided to get back to basics and to local production – reconnecting with its orginal family-owned business. Enter Josette Camuset.

 

Beausire renovated the original Romilly-sur-Seine factory. He also wanted Josette Camuset’s Le Coq Sportif archives – every design change, every idea for new clothing lines, and even the evolution of the Gallic rooster logo. He said it was like a jewel that had stayed with Josette for decades. For a share of the business and a seat at the Board, Josette opened up the archives – which was actually a room with dusty boxes, fabric samples, and clothing patterns, as well of Louison Bobet’s Tour de France jerseys, Noah’s white tennis shirts, and Maradona’s top, reports The New York Tmes. 

 

Even though the company lost revenue in 2020 due to the coronavirus pandemic, Beauire intends to expand the factory size and workforce in Romilly. France’s national rugby team will end its contract with Adidas to wear the Le Coq Sportif logo in future. The first time that they will wear the logo will be in their match against New Zealand in September 2023 at the Rugby World Cup to be held in France.

 

When Paris won the right to hold the 2024 Olympic Games, 100 years after the city first hosted the Olympic Games in 1924, Le Coq Sportif sought the contract to outfit the French team - just as it did in 1924 as the Camuset family firm. Now, 90% of its materials will be sourced locally. And they are going ‘new-look vintage’ in ther team design. As Beausire says, ‘We were the Olympic team for France from 1912 to 1972, so it’s absolutely in our DNA.’













MARTINA NICOLLS

MartinaNicollsWebsite

 

Martinasblogs

Publications

Facebook

Paris Website

Animal Website

Flower Website

SUBSCRIBE TO MARTINA NICOLLS FOR NEWS AND UPDATES 

 

MARTINA NICOLLS  is an international aid and development consultant, and the author  of: The Paris Residences of James Joyce  (2020), Similar But Different in the Animal Kingdom (2017), The Shortness of Life: A Mongolian Lament (2015), Liberia’s Deadest Ends (2012), Bardot’s Comet (2011), Kashmir on a Knife-Edge (2010) and The Sudan Curse (2009).

Labels:

Comments

Post a Comment

Popular posts from this blog

2016 update on Rike Park, Tbilisi: from construction to busy park

From a flat patch of uninteresting dirt, Rike Park in Tbilisi, Georgia, has transformed in four years (from 2014-2016) into a busy park full of trees, flower beds, sculptures, fountains, and events. Rike (Rikhe) Park is on the left bank of the Mt’k’vari River (the Kura River) near the Old City of Tbilisi. The Peace Bridge links the right bank to Rike Park. Rike Park is below the hillside Presidential Palace and, via cable car, it is the starting point for the ride to Sololaki Ridge (with the Narikala Fortress and the Mother of Georgia statue). The glass box-shaped cable car terminus was opened on 23 June 2012, and since then the park has continually developed into a ‘people’s park’ where people can walk around, eat at the nearby restaurants, sit next to the statue of American president Ronald Reagan, climb the steps to Avlabari district, and access the sights of Meidan Square, the Peace Bridge, the Metekhi Church, the Old City, the waterfall, the sulphur baths, and t...
Post a Comment
Read more

Pir-E-Kamil - The Perfect Mentor by Umera Ahmed: book review

The Perfect Mentor pbuh  (2011) is set in Lahore and Islamabad in Pakistan. The novel commences with Imama Mubeen in medical university. She wants to be an eye specialist. Her parents have arranged for her to marry her first cousin Asjad. Salar Sikander, her neighbour, is 18 years old with an IQ of 150+ and a photographic memory. He has long hair tied in a ponytail. He imbibes alcohol, treats women disrespectfully and is generally a “weird chap” and a rude, belligerent teenager. In the past three years he has tried to commit suicide three times. He tries again. Imama and her brother, Waseem, answer the servant’s call to help Salar. They stop the bleeding from his wrist and save his life. Imama and Asjad have been engaged for three years, because she wants to finish her studies first. Imama is really delaying her marriage to Asjad because she loves Jalal Ansar. She proposes to him and he says yes. But he knows his parents won’t agree, nor will Imama’s parents. ...
1 comment
Read more

Hop on hop off bus tourism comes to Tbilisi, Georgia

City Sightseeing buses have arrived in Tbilisi. The iconic red double-decker buses, a feature of many cities around the world since the company was established in Seville, Spain in 1999, is now in six continents and almost 100 cities. The company established its Tbilisi business in November 2013, with its operations commencing in February 2014. The 90-minute tour stops at 11 major locations in Tbilisi (with 2 to 5 minute waiting times at each location): the Old City (where it commences), Freedom Square, Rose Revolution Square, Marjanishvili Square, the Dry Bridge, Konka, Avlabari, Metekhi, Akhundov Museum, the Sulfur Baths, and European Square. Passengers can hop off at any stop and see the sights, hopping back onto the next bus at any time. Alternatively, passengers can remain on the bus for the whole tour and take photographs when the bus stops at each location. There are one day (24-hour) passes (for 35 lari – about $20) and 48-hour passes for 55 lari, with family d...
2 comments
Read more