Skip to main content

The rooster returns to the French Olympic team

 



 

The French sportswear brand, Le Coq Sportif, will outfit the French 2022 Olympic team in Beijing and in the Paris 2024 Olympics. 

 

For the first time in 50 years, the French Olympic team will wear Le Coq Sportif uniforms with the Gallic rooster (cockerel) logo. Emile Camuset established the textile company in Romilly-sur-Seine in 1882, and his grandson Roland Camuset created the sportwear brand Le Coq Sportif in 1948. His wife, 83-year-old Josette Camuset is currently director. 

 

In the company’s heyday, it produced the first Tour de France cycling yellow jersey worn by the race leader in 1951. Tennis greats Arthur Ashe wore the brand in 1975 when he won the Wimbledon singles championship, and Yannick Noah wore the brand when he won at Roland Garros in Paris in 1983. Diego Maradona wore the Gallic rooster when his team won the 1986 World Cup in Argentina, when the brand was a subsidiary of Adidas.

 

In 1987, after the death of Adidas chair Horst Dassler, Le Coq Sportif had a series of owners and its business strength declined. Its Romilly-sur-Seine factory closed in 2000. Marc-Henri Beausire, a Franco-Swiss businessman and his company Airesis, bought Le Coq Sportif in 2005. After several years without progress, Beausire decided to get back to basics and to local production – reconnecting with its orginal family-owned business. Enter Josette Camuset.

 

Beausire renovated the original Romilly-sur-Seine factory. He also wanted Josette Camuset’s Le Coq Sportif archives – every design change, every idea for new clothing lines, and even the evolution of the Gallic rooster logo. He said it was like a jewel that had stayed with Josette for decades. For a share of the business and a seat at the Board, Josette opened up the archives – which was actually a room with dusty boxes, fabric samples, and clothing patterns, as well of Louison Bobet’s Tour de France jerseys, Noah’s white tennis shirts, and Maradona’s top, reports The New York Tmes. 

 

Even though the company lost revenue in 2020 due to the coronavirus pandemic, Beauire intends to expand the factory size and workforce in Romilly. France’s national rugby team will end its contract with Adidas to wear the Le Coq Sportif logo in future. The first time that they will wear the logo will be in their match against New Zealand in September 2023 at the Rugby World Cup to be held in France.

 

When Paris won the right to hold the 2024 Olympic Games, 100 years after the city first hosted the Olympic Games in 1924, Le Coq Sportif sought the contract to outfit the French team - just as it did in 1924 as the Camuset family firm. Now, 90% of its materials will be sourced locally. And they are going ‘new-look vintage’ in ther team design. As Beausire says, ‘We were the Olympic team for France from 1912 to 1972, so it’s absolutely in our DNA.’













MARTINA NICOLLS

MartinaNicollsWebsite

 

Martinasblogs

Publications

Facebook

Paris Website

Animal Website

Flower Website

SUBSCRIBE TO MARTINA NICOLLS FOR NEWS AND UPDATES 

 

MARTINA NICOLLS  is an international aid and development consultant, and the author  of: The Paris Residences of James Joyce  (2020), Similar But Different in the Animal Kingdom (2017), The Shortness of Life: A Mongolian Lament (2015), Liberia’s Deadest Ends (2012), Bardot’s Comet (2011), Kashmir on a Knife-Edge (2010) and The Sudan Curse (2009).

Labels:

Comments

Post a Comment

Popular posts from this blog

Pir-E-Kamil - The Perfect Mentor by Umera Ahmed: book review

The Perfect Mentor pbuh  (2011) is set in Lahore and Islamabad in Pakistan. The novel commences with Imama Mubeen in medical university. She wants to be an eye specialist. Her parents have arranged for her to marry her first cousin Asjad. Salar Sikander, her neighbour, is 18 years old with an IQ of 150+ and a photographic memory. He has long hair tied in a ponytail. He imbibes alcohol, treats women disrespectfully and is generally a “weird chap” and a rude, belligerent teenager. In the past three years he has tried to commit suicide three times. He tries again. Imama and her brother, Waseem, answer the servant’s call to help Salar. They stop the bleeding from his wrist and save his life. Imama and Asjad have been engaged for three years, because she wants to finish her studies first. Imama is really delaying her marriage to Asjad because she loves Jalal Ansar. She proposes to him and he says yes. But he knows his parents won’t agree, nor will Imama’s parents. That
1 comment
Read more

Flaws in the Glass, a self-portrait by Patrick White: book review

The manuscript, Flaws in the Glass (1981), is Patrick Victor Martindale White’s autobiography. White, born in 1912 in England, migrated to Sydney, Australia, when he was six months old. For three years, at the age of 20, he studied French and German literature at King’s College at the University of Cambridge in England. Throughout his life, he published 12 novels. In 1957 he won the inaugural Miles Franklin Literary Award for Voss, published in 1956. In 1961, Riders in the Chariot became a best-seller, winning the Miles Franklin Literary Award. In 1973, he was the first Australian author to be awarded the Nobel Prize for Literature for The Eye of the Storm, despite many critics describing his works as ‘un-Australian’ and himself as ‘Australia’s most unreadable novelist.’ In 1979, The Twyborn Affair was short-listed for the Booker Prize, but he withdrew it from the competition to give younger writers the opportunity to win the award. His autobiography, Flaws in the Glass
Post a Comment
Read more

The Beggars' Strike by Aminata Sow Fall: book review

The Beggar’sStrike (1979 in French and 1981 in English) is set in an unstated country in West Africa in a city known only as The Capital. Undoubtedly, Senegalese author Sow Fall writes of her own experiences. It was also encapsulated in the 2000 film, Battu , directed by Cheick Oumar Sissoko from Mali. Mour Ndiaye is the Director of the Department of Public Health and Hygiene, with the opportunity of a distinguished and coveted promotion to Vice-President of the Republic. Tourism has declined and the government blames the local beggars in The Capital. Ndiaye must rid the streets of beggars, according to a decree from the Minister. Ndiaye instructs his department to carry out weekly raids. One of the raids leads to the death of lame beggar, Madiabel, who ran into an oncoming vehicle as he tried to escape, leaving two wives and eight children. Soon after, another raid resulted in the death of the old well-loved, comic beggar Papa Gorgui Diop. Enough is enou
8 comments
Read more