Act for Cheese – French cheesemakers say eat more cheese

People in France are being encouraged to eat more cheese as sales of traditional cheeses have plummeted more than 60% during the Coronavirus pandemic.

Cheesemakers are struggling as the French have "shunned" pleasure foods during lockdown, such as their cheese platter, according to the French dairy industry.

The crisis has sparked a campaign called #Fromagissons, a contraction of the words "Fromage" and "Agissons" which translates as "Let's act for cheese."

I'm doing my best to help the French cheesemakers.

MARTINA NICOLLS is an international aid and development consultant, and the author of: The Paris Residences of James Joyce (2020), Similar But Different in the Animal Kingdom (2017), The Shortness of Life: A Mongolian Lament (2015), Liberia’s Deadest Ends (2012), Bardot’s Comet (2011), Kashmir on a Knife-Edge (2010) and The Sudan Curse (2009).

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