Léon – restaurant renovations in Paris: new name, new menu, new look

The Léon de Bruxelles seafood restaurant in Montparnasse, Paris, has undergone renovations in July and August 2021. Established since 1893, it opened its first restaurant in Paris in 1989. There are now 801 restaurants across France. So, after 30 years, it’s time for an update.

Gone is the name Léon de Bruxelles – replaced with a new name: Léon Fish Brasserie.

Gone is the cursive logo – replaced with a block lettered logo (with a less visible acute accent é in LÉON).

Gone is the wood exterior – replaced with stark white plastic.

In a sign on 18 July 2021, during renovations, it announced that ‘Maintenant, Leon rime avec poisson’ – ‘Now, Léon rhymes with fish.’

On 29 August 2021 the restaurant announced a So Brit’fish promotion that ‘En ce moment destination l'Angleterre chez Léon: Retrouvez le fish and frites’ – ‘Current destination England: Find the fish and chips.’

The renovations are described as Neo Renovations with a new start after the acquisition by the Bertrand Restauration group in 2019. After six weeks of work, the restaurant exterior and interior decoration have been completely revised. But the big change is the menu. Where Léon was once known for its traditional mussels and typical Belgian dishes, it is now focusing on products not previously offered before: fish. The establishment becomes a fish restaurant with oysters, sole meunière, cod pavé, fish tartare, steamed papillote mussels and salmon seafood platter, roasted lobster, and a range of seafood starters.

MARTINA NICOLLS

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MARTINA NICOLLS is an international aid and development consultant, and the author of: The Paris Residences of James Joyce (2020), Similar But Different in the Animal Kingdom (2017), The Shortness of Life: A Mongolian Lament (2015), Liberia’s Deadest Ends (2012), Bardot’s Comet (2011), Kashmir on a Knife-Edge (2010) and The Sudan Curse (2009).

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