People average four hours a week on personal grooming says a survey of 22
countries and 27,000 respondents. GfK undertook a study of personal grooming in
2015. Personal grooming accounts for bathing, shaving, dressing, and doing hair
and make-up (Finchannel.com, February 1, 2016).
The results showed that women spend an average of almost five hours per
week on personal grooming, whereas men spend just over three hours per week.
The top three reasons for personal grooming for females included: (1) to
feel good about themselves – 67%, (2) to make a good impression on people they
meet for the first time – 44%, and (3) to set a good example for their children
– 40%. (Multiple answers were provided.)
The top three reasons for males were similar: (1) to feel good about
themselves – 52%, (2) to make a good impression on people – 44%, and (3) to set
a good example for their children – 40%.
The 4th and 5th reasons were different for females and males. Females said:
(4) to express individuality – 40%, and (5) to feel in control – 40%. Males
said: (4) to please their spouse or partner – 37%, and (5) to make a good impression on the opposite sex
– 36%.
There was no age difference for the number one reason for personal grooming
– to feel good about themselves. Age differences were noted in subsequent
responses.
Under 30s spent time on personal grooming to make a good impression on
people they met for the first time and for the opposite sex. Over 30s spent more
time on grooming to set a good example for their children. Over 50s spent more
time on grooming to please their spouse or partner.
MARTINA NICOLLS is the author of:-
The Shortness of Life: A Mongolian Lament (2015), Liberia’s Deadest Ends
(2012), Bardot’s Comet (2011), Kashmir on a Knife-Edge (2010) and The Sudan
Curse (2009).
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