The wine futures
market hinges on predicting the price of wine long after its been placed in
barrels to aid the aging process. And the price of wine hinges on the taste of
the aged wine before it becomes aged. And the tasting hinges on the palate of
so-called expert wine connoisseurs. What an inefficient predictive model!
Tristan Fletcher of the
University College in London thinks the predictive model is inefficient too,
and wants to change it, using the application of artificial intelligence (AI) –
i.e. the application of mathematics and wine (The Economist, August 8, 2015).
Previous mathematics
and wine analyses were based on linear regression models. Linear regression (I
hope my students remember this) applies factors related to specific vintages –
such as weather, soil, precipitation, history and so on – and plots these on a
graph over time to form a straight line that approximates the price. Pick a
point and there’s an approximated price (this is where the term ‘price point’
comes from). I would have used this model too. But Fletcher has another model.
Instead of regression,
Fletcher applies AI. AI uses correlations – instead of a straight line, the
result is price curve, which Fletcher believes yields stronger predictions. To
do this, Fletcher needed a lot of information. He gathered the information from
the Liv-ex100, which is the global marketplace for professional buyers and
sellers of fine wine. He looked only at the historical price information of
lots of wines. He found two distinct groups (published in the Journal of Wine Economics).
Half of the wines
Fletcher had information on fluctuated in price over short periods, settling
towards the mean return quickly – he called this the calm group. The other half
of the wines trended up and down more erratically over longer periods. Therefore
Fletcher conducted two types of AI (computer-based) algorithms, one on each
group, and compared them to the results of the linear regression model.
The calm group under
the AI algorithm produced similar results to the linear regression model (it
actually out-performed it a little, but not significantly). The erratic group
under the AI algorithm outperformed the linear regression model – and this is
the group where wine speculators could make more money on the futures market.
But let’s remember
that this is the futures market. This is the ‘speculative game’ of agreeing to
buy and sell an asset (in this case, wine) at a certain date in the future at a
certain price. This price must be honoured (it must be paid) whether the price
goes up or down. The buyer must take the wine at that date at that price. Even
with mathematical models, the price can still be volatile and risky. Wine in
the futures market, like all else in the futures market, is still a risky business.
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