Skip to main content

The Meaning of Headlines: 'angling for success' - business



In the Society page of the online Georgian Journal on July 25, 2015, the headline announced, ‘Angling for success – A South African hunter on prospects of fish farming in Georgia.’ What does ‘angling for success’ mean?

Angling is ‘the sport or pastime of fishing with a rod and line’ according to Oxford Dictionaries online. So ‘angling for success’ means ‘fishing for success’ – which is the headline introduction into the topic of the article: fish farming in Georgia.

The article explains that Georgia is a country ‘that has a great interest in attracting foreign investment’ which is also a good first sentence – it hints at business. Then the author mentions that he met a South African hunter who was also a keen fisherman. That reminds me of another article I was reading about fishing in Morocco, where the gender neutral term for fisherman or fisherwoman was ‘fisher’ – i.e. The fisher caught three trout.’

In the Georgian Journal the author’s acquaintance, the South African hunter, managed a fish farm in Georgia, not far from Sagarejo. The South African company, Safco Ltd., is one of the biggest carp farms in Georgia, with the potential for raising trout and other fish. It’s aiming to be profitable in the next one to two years, to make it a commercial fishing destination.

‘Fishing for success’ does not mean that someone is currently successful – it means that someone is ‘looking’ for success, ‘trying to catch’ success – as one would try to catch a fish. Sometimes you are lucky and catch fish, and mostly, like me, you don’t catch any fish. So the headline is hinting that the South African farmer is trying to find success in the fish farming sector in Georgia – and this is mentioned in the remaining part of the headline, ‘prospects of fish farming.’ Prospects means, according to the Oxford Dictionary, ‘the possibility or likelihood of some future event occurring’ – in this case, success.

Scorecard for the Georgian Journal headline is 100% - the article directly corresponds to the headline. The headline is catchy (literally), pertinent, related and relevant to fishing, and it has two clever words that hint at future success – ‘angling’ and ‘prospects’ – all in the one headline! 





http://www.georgianjournal.ge/society/31085-angling-for-success-a-south-african-hunter-on-prospects-of-fish-farming-in-georgia.html
Labels:

Comments

Post a Comment

Popular posts from this blog

Pir-E-Kamil - The Perfect Mentor by Umera Ahmed: book review

The Perfect Mentor pbuh  (2011) is set in Lahore and Islamabad in Pakistan. The novel commences with Imama Mubeen in medical university. She wants to be an eye specialist. Her parents have arranged for her to marry her first cousin Asjad. Salar Sikander, her neighbour, is 18 years old with an IQ of 150+ and a photographic memory. He has long hair tied in a ponytail. He imbibes alcohol, treats women disrespectfully and is generally a “weird chap” and a rude, belligerent teenager. In the past three years he has tried to commit suicide three times. He tries again. Imama and her brother, Waseem, answer the servant’s call to help Salar. They stop the bleeding from his wrist and save his life. Imama and Asjad have been engaged for three years, because she wants to finish her studies first. Imama is really delaying her marriage to Asjad because she loves Jalal Ansar. She proposes to him and he says yes. But he knows his parents won’t agree, nor will Imama’s parents. ...
1 comment
Read more

Sister cities discussed: Canberra and Islamabad

Two months ago, in March 2015, Australia and Pakistan agreed to explore ways to deepen ties. The relationship between Australia and Pakistan has been strong for decades, and the two countries continue to keep dialogues open. The annual bilateral discussions were held in Australia in March to continue engagements on a wide range of matters of mutual interest. The Pakistan delegation discussed points of interest will include sports, agriculture, economic growth, trade, border protection, business, and education. The possible twinning of the cities of Canberra, the capital of Australia, and Islamabad, the capital of Pakistan, were also on the agenda (i.e. called twin towns or sister cities). Sister City relationships are twinning arrangements that build friendships as well as government, business, culture, and community linkages. Canberra currently has international Sister City relationships with Beijing in China and Nara in Japan. One example of existing...
1 comment
Read more

The acacia thorn trees of Kenya

There are nearly 800 species of acacia trees in the world, and most don’t have thorns. The famous "whistling thorn tree" and the Umbrella Thorn tree of Kenya are species of acacia that do have thorns, or spines. Giraffes and other herbivores normally eat thorny acacia foliage, but leave the whistling thorn alone. Usually spines are no deterrent to giraffes. Their long tongues are adapted to strip the leaves from the branches despite the thorns. The thorny acacia like dry and hot conditions. The thorns typically occur in pairs and are 5-8 centimetres (2-3 inches) long. Spines can be straight or curved depending on the species. MARTINA NICOLLS is an international aid and development consultant, and the author of:- Similar But Different in the Animal Kingdom (2017), The Shortness of Life: A Mongolian Lament (2015), Liberia’s Deadest Ends (2012), Bardot’s Comet (2011), Kashmir on a Knife-Edge (2010) and The Suda...
Post a Comment
Read more