Late Lego - supply may not keep up with demand for the festive season

Danish company, Lego – the world’s largest toymaker – may not be able to keep up with demand this festive season (December to January), particularly in Europe, and specifically new orders. The reason is because the demand has exceeded their expectations (Canberra Times, 22 October 2015).

After The Lego Movie in 2014 sales grew by 18% in the first half of this year. To meet demand the family-owned company has stepped up production to ‘full speed’ to make the plastic building bricks and other Lego toys. They have also invested in plants and equipment to make more toys – they have plants in Denmark, Hungary, Czech Republic, and Mexico. A new factory is under construction in Jiaxing, China, which is expected to be completed in 2017, and the Mexico factory is adding another 3,000 workers in an expansion to 2022.

The Lego spokesperson, Mr. Roar Trangbaek, said all factories are at maximum capacity and will do everything they can to meet demand.

http://www.canberratimes.com.au/business/world-business/lego-warns-of-christmas-shortages-factories-struggle-to-keep-up-20151022-gkfj3r.html#ixzz3pGjmwBmj

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